Organizations in India are changing their marketing strategies. From the time of traditional ways of marketing, today, every organization’s key marketing strategy is digital marketing. The scope of digital marketing is so vast in India, it has created an array of career opportunities.With almost a fourth of the country’s population holding a smart phone in their hands with unlimited internet access, marketing agencies are finally realizing how important it is to concentrate their budget and resources on digital marketing in India, especially its mobile marketing aspect. Long gone are the days when companies with their sky high marketing budgets used to think about just billboards and hoardings, print media ads, TV and radio ads, etc. To stay ahead of the competition and survive such competitive times, a lot of startups are not even thinking about traditional marketing.Companies, whose sole purpose is to promote their brand name, are trying to push their product or service, especially through advertising on social media platforms. On the other hand, companies who’re trying to sell their product or service are doing it through, “Pull marketing”, i.e., advertising on search engines, where the users or the consumers know their requirements. This example may not always be true.Now, talking about the career opportunities in digital marketing in India, there are a lot of fields in online marketing you can choose from. Some of them are, search engine optimization (SEO), pay per click (PPC), social media marketing and optimization (SMM & SMO), email marketing, content marketing, digital analytics and many more. The scope of internet marketing in India is so vast, it has spread from metropolitan cities to tier 2 cities in India. You don’t really need a degree to start your career in internet marketing, but to expertise in any aspect of digital marketing, from your journey as a digital marketing intern to digital marketing manager, you need professional guidance.Let’s discuss job roles once you have decided on your specialization.Search Engine Optimization Manager: As an SEO manager, you’re responsible for optimizing the website for ranking higher in the search engine results through on page as well as off page techniques.Pay Per Click Manager: A PPC manager manages the marketing of the desired website pages on a search engine or even social media, trying to get a lower cost per click (CPC).Digital Analytics Manager: As a digital analytics manager, you’ll be expected to analyze data from all possible relevant sources and bring necessary changes to the digital campaigns.Read more about the scope of digital marketing in India.
5 Web Video Production Guidelines
Over the last few years web video has proven itself to be an invaluable tool in the world of online marketing. Web video production has quickly become a necessary staple in any fully developed marketing strategy. To help guide companies as they embark into the marketing world of online videos, here are five guidelines that should be kept in mind in order for these ventures to be as successful as possible.
1. Create a Personal Connection
Perhaps the greatest benefit of web videos is their ability to create a human connection with their audience. This is the company’s chance to lend a face and a personality to an otherwise faceless entity in the equally impersonal online arena. Creating this personal, human connection is a fairly simple matter and can be achieved in a number or ways. One method of connecting with the viewer is through the use of a video spokesperson. Another can be through images, scenes, and interviews with the company’s employees. However this connection is sought, it must be made if a video is to achieve its full potential.
2. Get the Most for Your Money
Nowadays it does not take a pile of money for companies to invest in web video production. In fact, these investments can be made fairly inexpensively, which is part of the allure of this marketing tactic. While companies may choose to take on these productions on their own, electing to invest in the equipment to produce their own videos, perhaps the safest route to take is in the hiring of a professional video production company. A quality production team can guide the company through each stage of the process form scripting to filming, editing and placement.
3. Creating Video Tutorials
Video tutorials, often referred to as “how-to” videos, are an excellent tool in the online video marketing strategy as they function both to inform or instruct the viewer on the use of the company’s products and services, but serves to pitch those products and services at the same time. Also, these video are incredibly easy to make, with the simplest method requiring nothing more than screen recording and an added narration.
4. The Use of Music
One aspect of the video production process which many marketers seem to struggle over, is the decision of whether or not to use music in their videos. The answer is yes. Used correctly, music can help elevate and add character to a video. When choosing what music to use, however, a careful decision must be made, as it is the video’s music which will lend the video its overall tone as well as dictate flow and pacing.
5. Where to Place Videos
Once a video has been filmed and edited, it is then time for the marketer to decide where best to place the video online. While there are numerous available options that can be used, there are a couple select placements that must be made no matter what. The first place the company will want to embed the video is in their own website, preferably somewhere that it will be seen right away by the visitor. Also, the company will want to make sure and post all their videos to YouTube where they can be viewed, ranked, and shared, and have the potential to go viral.
Quality web video production is as simple as following these five guidelines and the companies who invest in these new marketing tactics will be seeing a return on investment before they know it.
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