Content Marketing: The Path to Choose or Not?

What Is Content Marketing?Content Marketing means creating and sharing content of high standards and shareable values to attract an audience for your digital empire. The main objective of content marketing is to convert the prospects into customers and the customers into repeated buyers. Moreover, the type of content we create and share tells about our niche.Therefore, it can be termed as a strategic approach for creating and share content in such a manner which will create and retain a clearly defined audience which will ultimately drive traffic and profitable customers.Present and Future of Digital Marketing:
The game of digital marketing is ever changing. To display yourself you need to advertise yourself in a very attractive way. Now if we talk about the marketing of our services, the most traditional ways are TV commercial, images or hoardings. But one thing which is present all over the traditional ways is the content. Yes, everything we look, we see or we read have content in it.Nowadays the smart marketers are using “Content Marketing” as the next big thing. There is no doubt about the fact that content marketing is an awesome medium to present yourself in the market and reach out to the audiences. Moreover, these days customers have given a set back to the traditional ways, this change in the mindset of customers has enhanced the role of content in marketing even more.Remember this while creating content for marketing
The whole internet is filled up with unique content but not everything holds the same value. So, while creating content, you need to take care that whatever you have created is really relevant and valuable. This is what separates the garbage present on the internet and the good relevant content.The best thing about content marketing is that it is non-interrupting marketing. It is not direct selling of products and services, instead of pitching them directly, you deliver information about your products and services that make our prospect more intelligent. The main essence of this whole strategy lies in one simple fact that if as businesses and service providers, we deliver consistent and ongoing valuable information to buyers. This strategy is being used by some of the big companies like P&G, Microsoft, Cisco Systems, and John Deere.Content Marketing: Ain’t no Cake Walk!However, doing content marketing is not an easy task. The marketers present all over the net are finding it difficult to create content because the competition has become very tough. Everybody else is looking for creating unique content every day. So, it becomes very important to make sure that you are able to create such content to be in the game.It is the obvious fact that great content is a must for your content marketing. Content forms the base to drive inbound traffic and leads. Moreover, you need good and unique content for your PPC to work. But still there are few present day problems related to content marketing which has made it difficult for the content marketers to make worthy content for marketingLet’s have a look at the problem:
The attention spans have become critically short
The competitors in the digital market are now creating a very high volume of content with higher production value. Moreover, higher cost to create competitive content people will deem worthy of their attention.What can be done about it?Competition in the market has raised the bar in digital market and you can fight the above two problems in the following ways:
Start creating content at equal production value as that of your competitor, but make sure that you do it on more prestigious and trusted brand platforms. The advantage of such platform is that they have built-in audiences. This will bring trust and prestige to you and your content surely.The second thing, which can be done is increasing the production value close to what your competitor has. Now, while doing this make sure that the usefulness and relevancy of your content should be much more than your competitors.Both of the ways have the potential to solve the problems related to content marketing, but the second one should be more feasible as it does not take more investments in terms of money. Either way, you choose they key to good content marketing is the way you promote your content. It simply follows the 80-20 rule, 20% of the work is writing good content and the remaining 80% is your promotion.So, it must be now clear to you that content marketing has become the next big thing but at the same time, it is not just a cake walk. Therefore, whether to choose it or not is totally your call.

Scope of Digital Marketing and Its Career Opportunities in India

Organizations in India are changing their marketing strategies. From the time of traditional ways of marketing, today, every organization’s key marketing strategy is digital marketing. The scope of digital marketing is so vast in India, it has created an array of career opportunities.With almost a fourth of the country’s population holding a smart phone in their hands with unlimited internet access, marketing agencies are finally realizing how important it is to concentrate their budget and resources on digital marketing in India, especially its mobile marketing aspect. Long gone are the days when companies with their sky high marketing budgets used to think about just billboards and hoardings, print media ads, TV and radio ads, etc. To stay ahead of the competition and survive such competitive times, a lot of startups are not even thinking about traditional marketing.Companies, whose sole purpose is to promote their brand name, are trying to push their product or service, especially through advertising on social media platforms. On the other hand, companies who’re trying to sell their product or service are doing it through, “Pull marketing”, i.e., advertising on search engines, where the users or the consumers know their requirements. This example may not always be true.Now, talking about the career opportunities in digital marketing in India, there are a lot of fields in online marketing you can choose from. Some of them are, search engine optimization (SEO), pay per click (PPC), social media marketing and optimization (SMM & SMO), email marketing, content marketing, digital analytics and many more. The scope of internet marketing in India is so vast, it has spread from metropolitan cities to tier 2 cities in India. You don’t really need a degree to start your career in internet marketing, but to expertise in any aspect of digital marketing, from your journey as a digital marketing intern to digital marketing manager, you need professional guidance.Let’s discuss job roles once you have decided on your specialization.Search Engine Optimization Manager: As an SEO manager, you’re responsible for optimizing the website for ranking higher in the search engine results through on page as well as off page techniques.Pay Per Click Manager: A PPC manager manages the marketing of the desired website pages on a search engine or even social media, trying to get a lower cost per click (CPC).Digital Analytics Manager: As a digital analytics manager, you’ll be expected to analyze data from all possible relevant sources and bring necessary changes to the digital campaigns.Read more about the scope of digital marketing in India.

Special Training For Brain Development Of Kids

Many researchers have proven the fact that functioning of brain cells of infants is twice active as adult’s brain. Neurons are the brain cells that connect together and power of neuron have the potential of a PC. Connectivity of neurons decides the smartness or intelligence of individuals. In human, brain development and the learning ability of an individual is 50% in the first four years of age. The nerves of individuals are reduced as they grow up and this is why the 1000 trillion nerves present in an 8 months baby are reduced to 500 trillion as it grows up. A child that has given more opportunities to explore will be much smart.

A majority of children, more than 90% of them use their left brain, but the imperative fact to remember is the right brain must also be utilized. Education system present in almost all the schools is designed to develop or use the left brain. Right brain is never the less significant because it is responsible for creativity, arts, feeling, imagination, visualizing, daydreaming, rhythm, holistic thinking and many others. Hence it is equally important to develop both side of brain. It is also most important to take steps to keep both the brain much active, by keeping them to perform analytically on an equal basis. It is the responsibility of parents to give activities to their children that ensures the involvement of both brain. If both brain used by children it is probable to enhance their learning power and they can also increase their brain power. If brain development programs are offered to children they can make most of the program and develop their skills to give work to both side of brain and remains high in intelligence level. Development of brain in human beings is based on the degree of how much it is used. If it is left unused there are more probabilities for individuals to lose as brain works on the basis of use it or lose it.

To ensure the progressive brain development in children, it is the role of parents to introduce their children with a reputable brain development program. Most of the experts suggest step by step educational program to the children which is systemic and efficient. Nowadays it is very simple to find out a lot of schools which not only gives importance to academic program, but they also boost the creativity of children through their extracurricular activities. It is probable to search internet and get hold of relevant schools that present with a variety of activities to stimulate the brain and encourage the development of children. A total development program to stimulate mental activity of children is also found out in the online sites and parents can try out these activities with their children while they are at home. Getting education from a school that implements total development program is much beneficial. Search for such schools and secure admission to enhance the future of the children and boosts in brain development.